Defenders of Wildlife

— PARTNER

— PROJECT NAME

Strategic Brand &

Campaign Plan

— WHAT I DID

Research

Brand Exploration

Campaign Strategy

Research Findings

Defenders of Wildlife is one of the country’s preeminent conservation organizations, dedicated to the protection and restoration of imperiled species and their habitats in North America through policymaking and advocacy. But with a substantial amount of support contingent on their donor base, Defenders needed a new way to reach and engage the next generation of conservation activists and advocates.

After co-leading an in-depth research and discovery phase, including an in-person workshop, we synthesized our findings and recommendations into a comprehensive brand and campaign plan. See selections from the report below.