— PARTNER
PGA of America
— PROJECT NAME
PGA Journeys
— WHAT I DID
Concept Development
Scriptwriting
Voiceover Direction
Golf is a hard sport. As the premier organization of coaches, professionals, and business leaders, PGA of America wanted to reach the next generation of aspiring golfers — folks who are excited about the game, but need a little direction and encouragement. Spotlighting TOUR pro Collin Morikawa and his longtime PGA coach, Rick Sessignhaus, we produced a spot that emphasized accessibility, inclusivity, and fun.
— PARTNER
PGA of America
— PROJECT NAME
Passion > Profession
— WHAT I DID
Concept Development
Scriptwriting
Golf is a hard business, too. In order to help PGA of America recruit new talent into the industry, we developed a campaign centered on a clear and compelling message – turn your passion into a profession — that featured testimonials from some of the golf world’s biggest success stories.
Just four months into the campaign, lead generations had already exceeded the total of the previous year.
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