— PARTNER
US Polo Assn.
— PROJECT NAME
Journey of the Shirt
— WHAT I DID
Concept Development
Scriptwriting
Officially sanctioned by the United States Polo Association and sold in over 135 countries, US Polo Assn. is an internationally recognized athletic brand that wanted to expand beyond sportswear and prove their product represented a lifestyle.
Featuring polo star Ashley Busch alongside her husband, Kurt, a NASCAR legend, we made a spot that highlighted the versatility, reliability, and glamour of US Polo Assn. apparel, embodied by the brand’s ethos of #liveauthentically.